Services
Five layers of work, from the first question (are we ready?) to the team that sells every day. Most projects use two or three. Start with the one you need.
Layer 1
Readiness
Where do you stand today?
A good fit if you are thinking about exporting and want an honest view of what is missing first.
What you get
- The free test: 15 questions, about 5 minutes
- A report on five areas: product and market fit, operations, strategy, people and market presence
- A call to go through the results and agree the first steps
What you keep
Your readiness level and a short list of what to work on first.
Start here
Layer 2
Strategy
Where to sell, to whom, at what price, and how to organise for it?
A good fit if your product sells well at home and you want to export, or the company is growing without a clear plan or structure.
What you get
- Market prioritisation for your product
- Positioning, pricing and sales channel strategy
- An action plan with owners and deadlines
- Balanced Scorecard with goals and KPIs
- Organisation design: roles, responsibilities (RACI) and job descriptions
What you keep
A written strategy and action plan, with goals and KPIs to track it.
Example projects
Layer 3
Markets
What does the market look like, and who will buy?
A good fit if you are choosing between markets, or preparing for a trade fair or buyer meetings.
What you get
- Market scoring on clear criteria
- Competitor and price-level analysis
- Lists of buyers and distributors
- Regulation and certification requirements
- A report in the language your team or partners need
What you keep
The report, the market scores and the buyer lists, so you can always see why a market was chosen.
Example projects
Layer 4
Systems
How do you run the business without spreadsheet chaos?
A good fit if key decisions depend on spreadsheets that only one or two people understand.
What you get
- Process mapping before any software is built
- Custom web apps and dashboards for finance, procurement, pricing or CRM
- Data clean-up and integrations
- AI assistants for research, content and reporting
- Team training and handover
What you keep
The tool and its data, and a team that knows how to use them.
Example projects
Layer 5
Team
Can your people sell without you in the room?
A good fit if your team needs to sell abroad with more confidence and better tools.
What you get
- Export sales and negotiation workshops
- Lead generation and CRM workflows
- AI tools for research and outreach
- Exercises based on your own product and markets
- The Digital Export Manager course for individual managers
What you keep
Skills and routines your team keeps using after the training.
Start here
Tools and programmes
Free export readiness test
15 questions, about 5 minutes. See how ready your company is to export and what to work on first.
Open: Free export readiness testDigital Export Manager course
A 4-week practical programme for export and sales managers: market selection, lead generation, CRM and AI tools.
Open: Digital Export Manager courseBSC Export Planner
Build a Balanced Scorecard for your export department and get an AI action plan.
Open: BSC Export PlannerWinePort
A buyer portal for Georgian wineries: catalogue, prices, labels and orders in one place.
Open: WinePort
Start with one layer.
Tell me what you sell and where you want to sell it. I reply within one business day, in English or Georgian.